Our Story
From parents, for parents. A journey of love, sustainability, and care.
Our Mission
At Pikalula, we believe that caring for your baby shouldn't come at the expense of our planet. We started this journey as parents who wanted better options for our children.
Every sleepless night, every diaper change, every worry about our children's future drove us to create products that are safe, sustainable, and truly effective.
The Pikalula Story: Solving Messes with an Engineer's Mind
From Blueprints to 11.5 Million Bags
Founded by Nur Afiqah Mohammad Aidid, a former engineer educated at RMIT Melbourne, Pikalula was born from a simple realization: parenthood is messy, but managing that mess shouldn't be.
Drawing on her engineering background, Afiqah didn't just create a bag; she engineered a solution. Pikalula's signature biodegradable nappy bags are designed to neutralize odors, leak-proof, and eco-friendly.
"An engineer can become a businessman, but a businessman cannot become an engineer."
This mindset continues to drive Pikalula innovation.
Our Values
Family First
We understand the challenges of parenthood because we live them every day.
Purpose Driven
Every product we create serves a real need and makes a positive impact.
Community Focus
Building a community of conscious parents who care about the future.
Our Journey
Early Ventures & Trial
Afiqah officially starts her business journey. Pikalula begins by selling handmade baby booties.
The Pandemic Pivot
During lockdowns, the shoe business stalls. Afiqah and Sharief pivot to becoming personal shoppers.
The Strategy
Afiqah uses her engineering background to design a "tech-heavy" nappy bag. They focus on one hero product.
The Breakthrough
With Pikalula’s new packaging launch, we grew from 10,000 packs to 11.5 million individual bags sold in a single year.
Global Expansion
Pikalula expanded into Brunei, Thailand, Indonesia, Singapore, and debuted in the Middle East with a booth in Oman.
Expanding Horizons
Pikalula expanded its product line with new scented disposable bags; Pink Bags and Scentibags and introduced Eco Towels to enter the women’s beauty market beyond the baby and mother segment.
